Website Marketing: How to Use Your Website as a Marketing Tool

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Website Marketing
  • Video Length: 5 minutes
  • Author: The URL dr
  • Resources: Checklist of Website
    Audit Prompts
Course overview
In this micro course, learn why a website is one of your most important digital marketing tools. Then break down the essential ingredients and design elements that turn an underutilized website into an integral part of your marketing strategy.
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course learning objectives
  • Explore marketing with your website
  • Identify website essentials
  • Define the characteristics of a good website design
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Certification included
Downloadable certificate upon completion.

Leveraging Your Website

"How to Use Your Website as a Marketing Tool" explores how to leverage your business website to attract more prospects and increase sales. Customers use business websites to research and compare solutions, evaluate companies, find contact information, chat with experts, connect on social media, consume content, and make purchases. To remain competitive, websites must meet these needs while providing a seamless and enjoyable user experience.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Web Design

Digital Transformation

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author