Website Marketing: Designing Great Landing Pages for the Non-Designer

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Website Marketing
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: How to Design an Effective Landing Page Checklist
Course overview
In this micro course, you’ll learn more about what a landing page is, why it’s necessary for your business, and how to create one using six best practices.
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course learning objectives
  • Define a landing page
  • Explore the difference between landing pages and homepages
  • Identify types of landing pages
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Certification included
Downloadable certificate upon completion.

Designing Effective Landing Pages

"Designing Great Landing Pages for the Non-Designer" leads you through the process of designing web pages that encourage visitors to convert or take action. Not all web pages are landing pages; landing pages are specifically designed to provide a clear and straightforward path for visitors to take action.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Web Design

Web Development

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author