Social Media Marketing: Social Media Metrics You Should Monitor

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Course features
  • Category: Marketing
  • Course Length: 10 minutes
  • Series: Social Media
  • Video Length: 4.25 minutes
  • Author: The URL dr
  • Resources: Checklist of Tips for Social Strategy Optimization
Course overview
In this micro course, learn about different types of social media metrics, why they matter, and how to monitor metrics that will energize your company’s online presence and help reach a new customer base.
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course learning objectives
  • Define social media metrics
  • Explore why social media metrics matter
  • Identify social media metrics to monitor
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Certification included
Downloadable certificate upon completion.

Key Social Media Metrics

"Social Media Metrics You Should Monitor" explores how to measure the impact of your social media efforts. One of a social media manager’s biggest challenges is demonstrating the effectiveness of their actions. This can be achieved by using metrics from social platforms and third-party tools available for purchase online.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Social Media

Customer Service

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author