Social Media Marketing: How to Get Started with Social Listening

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Social Media
  • Video Length: 5.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Practicing Social Listening
Course overview
In this micro course, you’ll learn what social listening is, why it’s a pivotal marketing tactic, and how to put a social listening strategy into action.
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course learning objectives
  • Define social listening
  • Explore reasons to use social listening
  • Practice social listening
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Certification included
Downloadable certificate upon completion.

Introduction to Social Listening

"How to Get Started with Social Listening" explores how to monitor social media conversations to better understand your audience's wants and needs. People around the world share their thoughts on social media. By listening to these conversations, you eliminate guesswork from your social media marketing strategy.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Social Media

Customer Service

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author