Social Media Marketing: Guide to Using Content Buckets in Social Media

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Course features
  • Category: Marketing
  • Course Length: 5 minutes
  • Series: Social Media
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Checklist for Developing Content Buckets
Course overview
In this micro course, learn how to plan and organize social media content by developing content buckets. If you’re unsure what types of social content to create—or how to make each post feel like part of an overarching narrative—content buckets are a simple and effective solution.
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course learning objectives
  • Define what content buckets are
  • Identify four ways to segment your audience
  • Explore how to use market segmentation
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Certification included
Downloadable certificate upon completion.

Organizing Content with Buckets

"Guide to Using Content Buckets in Social Media" introduces the concept of organizing and refining your social media content through themes or pillars, also known as content buckets. Content buckets are a set of the most relevant topics or types of content for your brand and audience.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Social Media

Customer Service

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author