Social Media Marketing: Beginner's Guide to Social Media Marketing

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Social Media
  • Video Length: 2.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Predicting and Planning for Your Product's Life Cycle
Course overview
In this micro course, you’ll get an overview of the fundamentals, including what social media marketing is, why it’s profitable, best practices, and need-to-know channels.
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course learning objectives
  • Define social media marketing
  • Identify the benefits of marketing on social media
  • Identify popular social media platforms
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Certification included
Downloadable certificate upon completion.

Introduction to Social Media Marketing

"Beginner's Guide to Social Media Marketing" introduces you to marketing your brand through social media. Social media marketing differs significantly from simply posting to friends and family. As a rapidly evolving field with tremendous opportunities, social media marketing requires continuous learning and adaptation.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Social Media

Customer Service

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author