Search Engine Optimization: Using Link-Building Strategies for SEO

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Search Engine Optimization
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Resources to help you further your backlinking and SEO education.
Course overview
In this micro course, you'll learn more about why link-building matters and how it works. Then you'll explore two strategies to acquire more links and, in turn, improve your search ranking.
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Course learning objectives
  • Define backlinks
  • Define link-building
  • Use link-building to help your website ranking
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Certification included
Downloadable certificate upon completion.

Effective Link-Building Techniques

"Using Link-Building Strategies for SEO" will teach you about link building and its importance in your SEO strategy. One key technique for improving search rankings and building site authority is acquiring backlinks from high-quality websites. Backlinks are a crucial factor in Google's organic ranking algorithm.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Web Development

Digital Marketing

Relationship Building

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author