Search Engine Optimization: Keyword Research and How to Select the Right Keywords

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Search Engine Optimization
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Resources to help you further your keyword education
Course overview
In this micro course, you'll master the fundamentals of researching and choosing the best keywords for your website pages. You'll learn how effective keywording can promote your website over the competition and help you get in front of the right type of customers.
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Course learning objectives
  • Identify how keywords impact traffic on your website
  • Differentiate between short-tail and long-tail keywords
  • Match keywords to the searcher's intent
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Certification included
Downloadable certificate upon completion.

Optimizing Keyword Selection

"Keyword Research and How to Select the Right Keywords" will teach you the basics of researching and choosing keywords to optimize your SEO. To achieve top results in Google search, selecting the right keywords is crucial. Keywords help search engines understand the content of your web page. If your chosen keywords are too broad or too competitive, your website may not be discovered by potential searchers. This course will set you up for success.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Web Development

Digital Marketing

Data Analysis

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author