Search Engine Optimization: Basics of SEO

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Search Engine Optimization
  • Video Length: 6.25 minutes
  • Author: The URL dr
  • Resources: Getting Started With SEO Checklist
Course overview
In this micro course, you’ll master the fundamentals of search engine optimization or SEO. First, you'll learn what SEO is, why it matters, and how to get started. Then, we'll uncover the secrets to how to improve your search results rankings with Google and get found by your customers, without paying for clicks and traffic. 
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Course learning objectives
  • Utilize seven SEO tactics to get results
  • Implement SEO best practices to keep you from getting penalized in the search engine rankings
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Certification included
Downloadable certificate upon completion.

Fundamentals
of SEO

"Basics of SEO" introduces you to the core principles of search engine optimization (SEO). To ensure your website is found online, it needs to present specific information on your web pages that allows search engines like Google to understand and rank your content in search results. If Google cannot determine what your website and web pages are about, your chances of being discovered organically are slim. This is where SEO becomes crucial.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Web Development

Digital Marketing

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author