Sales Prospecting: Competition Analysis

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Course features
  • Category: Sales
  • Course Length: 9 minutes
  • Series: Prospecting
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Resources to help you further develop your sales skills.
Course overview
In this micro course you’ll learn why understanding the competition is critical and how to identify and gather the information that can give you the edge.
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Course Learning Objectives
  • Demonstrate why you should study your competition
  • Develop your strategy for identifying competitors
  • Outline how you'll prioritize your competition
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Certification included
Downloadable certificate upon completion.

Analyzing Competitive Strategies

"Competition Analysis" is a crucial practice that should be regularly included in every sales rep's schedule. Imagine you're aiming to schedule a pitch meeting with a potentially lucrative client, which could be a game-changer for your career. Which approach sounds better to you? Researching the client, identifying the ideal contact, and spending hours preparing - or just kind of winging it?
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Business Strategy

Sales

Strategic Planning

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author