Sales Presentations: Benefits-Based Selling

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Course features
  • Category: Sales
  • Course Length: 7 minutes
  • Series: Sales Presentations
  • Video Length: 4.25 minutes
  • Author: The URL dr
  • Resources: Resources to help you improve your sales presentations and delivery
Course overview
In this micro course, you’ll learn what features and benefits are and the role that each plays in sales. You’ll then learn why and how to practice benefits-based selling. 
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Course learning objectives
  • Define features
  • Define benefits
  • Explore why benefits-based selling is better
  • Identify how to translate features into benefits
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Certification included
Downloadable certificate upon completion.

What is Benefits-Based Selling?

Discover how people buy products and services based on the benefits they offer, rather than their features. Customers are interested in achieving results or solving problems. By focusing on benefits, you can contextualize your solution's features, showing customers what they can accomplish with the product or service.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Presentation

Sales

Communication

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author