Sales Leadership and Management: Nurturing Hunters and Farmers

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Course features
  • Category: Sales
  • Course Length: 7 minutes
  • Series: Leadership and Management
  • Video Length: 6.25 minutes
  • Author: The URL dr
  • Resources: Resources to help you further develop your skills as a sales manager
Course overview
In this micro course, you’ll learn about two common types of salespeople—hunters and farmers—and why it’s important to understand your reps’ preferred approach. We’ll also explore how to structure and manage a sales team to account for different selling styles. 
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Course learning objectives
  • Define the sales personality "hunters"
  • Define the sales personality "farmers"
  • Explore the downside to not identifying sales personalities
  • Identify how to accommodate hunters and farmers
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Certification included
Downloadable certificate upon completion.

Two Types of Salespeople

Nurturing Hunters and Farmers describes two common sales personalities: hunters and farmers. Each approach has its own strengths, weaknesses, and preferred techniques. As a sales manager, it's crucial to understand your team's skills and preferred selling styles. This understanding will help you maximize your employees' potential, which in turn will grow your company’s customer base and revenue.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Sales

Team Building & Teamwork

Leadership

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author