Sales Fundamentals: What is the Buyer's Journey?

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Course features
  • Category: Sales
  • Course Length: 7 minutes
  • Series: Fundamentals
  • Video Length: 4 minutes
  • Author: The URL dr
  • Resources: Stages of Your Buyers' Journey Checklist 
Course overview
In this micro course, you’ll learn about the steps of the buyer’s journey and how you can respond to contacts at every step. You’ll also discover strategies for aligning with the buyer’s journey to serve customers better. 
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Course Learning Objectives
  • Define the buyer's journey
  • Identify the three stages of the buyer's journey
  • Explore why the buyer's journey matters
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Certification included
Downloadable certificate upon completion.

Focusing on the customer experience in sales

Explore the customer's experience as they move through the sales process. If we as sales and marketing people align the way we sell with this journey, we can improve our ability to connect with customers. It can also drastically improve your overall sales efficiency and close rate. 
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Account Development

Sales

Customer Focus

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author