Product Marketing: Writing Persuasive Product Descriptions

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Product Marketing
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Writing an Effective Product Description
Course overview
In this micro course, you’ll find out how product descriptions impact e-commerce marketing. Then you’ll get tips on making your own product descriptions more informative and persuasive for potential buyers.
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Course Learning Objectives
  • Define a product description
  • Identify how to write effective product descriptions
  • Explore whether your description should be technical or sensory
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Certification included
Downloadable certificate upon completion.

Crafting Effective Product Descriptions

"Writing Persuasive Product Descriptions" explores how to create descriptions that turn casual browsers into customers. Compelling, customer-focused product descriptions are key to increasing sales. Simply listing product details or copying the manufacturer’s description is not enough.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Mangement

Marketing

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author