Product Marketing: Product Marketing 101

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Course features
  • Category: Marketing
  • Course Length: 10 minutes
  • Series: Product Marketing
  • Video Length: 5 minutes
  • Author: The URL dr
  • Resources: Product marketing takeaways checklist 
Course overview
In this micro course, we’ll discuss product marketing, including what it is, why it’s essential, and the functions and strategies involved in fulfilling this crucial marketing role.
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Course learning objectives
  • Define product marketing
  • Explore why product marketing is important
  • Identify the functions of product marketing
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Certification included
Downloadable certificate upon completion.

Fundamentals of Product Marketing

"Product Marketing 101" provides an introduction to the process of bringing a product to market, covering product design, sales, marketing, and customer success. Product marketing begins not at launch, but during the conceptualization phase of product development. It plays a crucial role at every stage of the marketing funnel.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Mangement

Marketing

Customer Focus

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author