Product Marketing: How to Develop a Go-to-Market Strategy

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Product Marketing
  • Video Length: 2.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Crafting a Winning Go-to-Market Strategy
Course overview
In this micro course, we’ll explore go-to-market strategy, including what it is, why it matters, and how you can develop one that works.
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Course learning objectives
  • Define a go-to-market strategy
  • Identify components of a go-to-market strategy
  • Develop your go-to-market strategy
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Certification included
Downloadable certificate upon completion.

Crafting a Go-to-Market Strategy

"How to Develop a Go-to-Market Strategy" explores the tailored approach for launching a specific product based on its strengths, attributes, and target audience. A solid strategy involves thorough background research and clearly defined action items. A well-crafted strategy not only identifies opportunities and threats, but also ensures that everyone is aligned and informed.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Mangement

Marketing

Business Strategy

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author