Product Marketing: How Customers Adopt New Products

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Product Marketing
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Stages of The Process of Diffusion Checklist
Course overview
In this micro course, you’ll learn about the five different categories of consumers and the role they play in the spread of new products and ideas—also known as the diffusion of innovation theory. You’ll also learn about the process of diffusion itself, as well as three tips to apply the theory in practice as a marketer.
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Course Learning Objectives
  • Define the diffusion of innovation
  • Identify the core elements of diffusion
  • Explore the stages of diffusion
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Certification included
Downloadable certificate upon completion.

Customer Product Habits

"How Customers Adopt New Products" explores how recognizing common reactions to new solutions can provide insight into how a product might be received in the marketplace. As a marketer, understanding how customers respond to innovation and new products will help you anticipate their reactions and tailor your strategies accordingly.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Mangement

Marketing

Customer Focus

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author