Paid Advertising: Search Engine Marketing (SEM) 101

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Paid Advertising
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Checklist for How SEM Can Help With Traffic
Course overview
In this micro course, you'll learn how search engine marketing (SEM) differs from search engine optimization (SEO.) You'll also why SEM is a critical tool for marketers, and get six tips for SEM success.
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course learning objectives
  • Define SEM vs SEO
  • Examine why search engine marketing (SEM) is important
  • Identify how paid search engine ads work
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Certification included
Downloadable certificate upon completion.

Understanding Search Engine Marketing

"Search Engine Marketing (SEM) 101" introduces SEM as a key component of a comprehensive marketing strategy. SEM is a paid advertising tool that helps businesses rise to the top of search engine results pages. In today’s competitive landscape, relying solely on organic efforts is no longer sufficient for marketers.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Google

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author