Paid Advertising: Remarketing to Recapture Audience Attention 

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Paid Advertising
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Resources to further your education in the basics of paid search marketing.
Course overview
In this micro course, you'll learn about remarketing: what it is, why it works, and where to deploy it. You'll then explore six tips for creating remarketing ads that recapture your audience's attention and increase conversions.
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course learning objectives
  • Define remarketing
  • Explore reasons to remarket to your audience
  • Identify where to retarget customers
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Certification included
Downloadable certificate upon completion.

Effective Remarketing Strategies

"Remarketing to Recapture Audience Attention" introduces retargeting (or remarketing) strategies and explains how to serve personalized ads or send emails to shoppers who have visited your website or interacted with your brand online. This approach involves displaying additional ads, either paid or via email, to re-engage individuals who have left your site or mobile app without making a purchase.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Google

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author