Paid Advertising: Out-of-Home Advertising

Write your awesome label here.
Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Paid Advertising
  • Video Length: 5 minutes
  • Author: The URL dr
  • Resources: Checklist of OOH Key Characteristics
Course overview
In this micro course, discover when and where to incorporate out-of-home advertising (OOH) into your marketing mix. Then learn essential steps for developing an effective out-of-home strategy, followed by five tips for designing ads your target audience will notice.
Empty space, drag to resize
course learning objectives
  • Define out-of-home advertising
  • Identify the benefit of out-of-home advertising
  • Identify design tips for effective and eye-catching out-of-home advertising
Empty space, drag to resize
Certification included
Downloadable certificate upon completion.

Effective Out-of-Home Advertising

"Out-of-Home Advertising" examines traditional media that remains effective in capturing consumer attention. Billboards, street banners, public transit displays, and other forms of out-of-home (OOH) advertising continue to engage audiences with bold designs and innovative technologies.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
Test drive a course

Try one of our courses for Free!

Get a first hand look at how YourTrainingBase courses can teach you business and life skills
Boost your confidence, master the field, and increase your value in the marketplace
Write your awesome label here.

Skills you'll learn in this course

Digital Marketing

Sales

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author