Paid Advertising: Guide to Paid Search and Pay-Per-Click Advertising

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Course features
  • Category: Marketing
  • Course Length: 10 minutes
  • Series: Paid Advertising
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Checklist of Paid Research Fundamentals
Course overview
In this micro course, you'll learn the difference between paid and organic search. You'll explore terminology of a paid search campaign, how to choose the best keywords, and how keyword bidding works.
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course learning objectives
  • Define paid search vs organic search
  • Identify the elements and organization of a paid search campaign
  • Practice choosing strong keywords
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Certification included
Downloadable certificate upon completion.

Paid Search and PPC Advertising

"Guide to Paid Search and Pay-Per-Click Advertising" explains how paid search advertising works. Both paid and organic search have their advantages and disadvantages. To maximize results, many companies create a blended strategy that leverages the strengths of both approaches.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Google

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author