Paid Advertising: Display Advertising

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Paid Advertising
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Checklist of Display Advertising Best Practices
Course overview
In this micro course, you'll discover how display advertising works, including its pros and cons. You'll also pick up five best practices for creating your own successful display ads.
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course learning objectives
  • Define display advertising
  • Identify types of display ads
  • Explore best practices for successful display ads
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Certification included
Downloadable certificate upon completion.

Understanding Display Advertising

"Display Advertising" introduces online ads designed to prompt specific actions on a website using text, images, animation, and/or video. Display ads are popular among marketers because they can quickly grab attention, reach a wide audience, and raise brand awareness, all while being cost-effective.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Google

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author