Marketing Fundamentals: The Main Pillars of Marketing
Course features
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Category: Marketing
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Course Length: 8 minutes
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Series: Fundamentals
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Video Length: 3.5 minutes
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Author: The URL dr
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Resources: Resources to help you further your marketing fundamentals education.
Course overview
In this micro course, you will learn about the four "Ps" of marketing, how they work individually, together, and how you can incorporate that knowledge into your own comprehensive marketing plans.
Course Learning Objectives
- Identify the 4 P's of marketing;
- Incorporate the 4P's into your own marketing plans
Certification included
Downloadable certificate upon completion.
Marketing - Where to start
Marketing starts with the "4 Ps:" product, price, place, and promotion. In order to craft a comprehensive marketing plan for your business, you need to to understand how each of these four key elements work together. Getting one of the elements wrong can damage your chances of success. Getting them all right creates happy clientele and a healthy bottom line. This marketing micro course will teach you the core tenets of marketing strategy and how to use them in you business.
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course
Marketing
Digital Marketing
Sales
Kim Merritt
Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less.