Marketing Analytics: Marketing Analytics 101

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Course features
  • Category: Marketing
  • Course Length: 6 minutes
  • Series: Marketing Analytics
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Marketing Analytics Questions Checklist
Course overview
In this micro course, learn the basics of marketing analytics. Then you'll explore the problems it can solve and questions to ask as you consider how analytics can work for you.
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Course Learning objectives
  • Define marketing analytics
  • Indentify how marketing analytics can help
  • Explore how to get started with marketing analytics
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Certification included
Downloadable certificate upon completion.

Evaluating Marketing Analytics

"Marketing Analytics 101" emphasizes the ongoing evaluation required for marketing campaigns to achieve their full return on investment (ROI) potential. Analytics provide the data needed to assess and refine your strategies, ensuring consistent progress toward success. Without analytics, you're traveling without a map.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Business Operations

Marketing

Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author