Marketing Analytics: How to Use Storytelling to Communicate Data

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Course features
  • Category: Marketing
  • Course Length: 11 minutes
  • Series: Marketing Analytics
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Getting Started With Data Storytelling Checklist
Course overview
In this micro course, you’ll learn what data storytelling is and how it can benefit your business. Then you’ll get three tips for effectively communicating data to others.
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Course Learning objectives
  • Define data storytelling
  • Examine why data storytelling works
  • Identify tips for effective data storytelling
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Certification included
Downloadable certificate upon completion.

Communicating Data Through Storytelling

"How to Use Storytelling to Communicate Data" focuses on translating raw data into a narrative that everyone can understand. In any industry, data influences how companies solve problems, shape strategies, and measure success. However, most people aren’t experts in research methodologies or data interpretation. This is where data storytelling becomes essential.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Business Operations

Marketing

Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author