Marketing Analytics: How to Choose Key Performance Indicators (KPIs)

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Marketing Analytics
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Checklist of Key Performance Indicators
Course overview
In this micro course, you will learn why KPIs are an essential tool for marketers and which KPIs will help you measure and track success.
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Course Learning objectives
  • Define why key performance indicators (KPI's) are important
  • Examine how to get started with KPI's
  • Identify how to choose KPI tracking tools
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Certification included
Downloadable certificate upon completion.

Selecting Key Performance Indicators

"How to Choose Key Performance Indicators" highlights the importance of tracking your marketing efforts and measuring their effectiveness. Key performance indicators (KPIs) provide marketers with measurable targets to aim for, track, and achieve. Analyzing KPIs demonstrates the value of your strategies and reveals where you’re gaining or losing money.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Business Operations

Marketing

Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author