Email Marketing: How to Write Effective Marketing Emails

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Course features
  • Category: Marketing
  • Course Length: 14 minutes
  • Series: Email Marketing
  • Video Length: 6.25 minutes
  • Author: The URL dr
  • Resources: Maximizing Email Marketing Checklist
Course overview
In this micro course, you’ll learn what makes a marketing email effective and how to optimize key content in your messages to drive engagement among readers.
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Course Learning Objectives
  • Define effective and engaging email
  • Identify the 6 element of a marketing email
  • Explore the 6 elements that make up a marketing email
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Certification included
Downloadable certificate upon completion.

Crafting Effective Emails

"How to Write Effective Marketing Emails" takes a deep dive into the various components of an email and how to craft them to hold your audience's attention. In the United States, people check their email an average of 15 times per day. This presents a significant opportunity for organizations to connect with customers and prospects. So, how do you ensure your email lands in the right person's inbox and compels them to open it?
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Email

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author