Email Marketing: How to Write Compelling Email Subject Lines

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Email Marketing
  • Video Length: 5.5 minutes
  • Author: The URL dr
  • Resources: Subject Line-Writing Checklist
Course overview
In this micro course, you’ll find out why a compelling email subject line is so important and discover some common subject-line writing mistakes to avoid. Then, you’ll get 10 tips for writing subject lines that will breathe life into your email marketing campaigns.
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Course Learning Objectives
  • Explore why email subject lines matter
  • Identify mistakes to avoid in email subject lines
  • Identify tips for writing compelling email subject lines
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Certification included
Downloadable certificate upon completion.

Crafting Effective Subject Lines

"How to Write Compelling Email Subject Lines" explores why subject lines are crucial and how to craft them to entice recipients to open your message. The subject line determines whether a potential customer clicks on your email or even sees it in the first place. Misleading, dull, or poorly designed subject lines can result in your carefully crafted email being sent to the junk folder, reported as spam, or ignored altogether. For those reasons, the email subject line is arguably as important as the email body itself.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Email

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author