Email Marketing: How to Segment Your Audience

Write your awesome label here.
Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Email Marketing
  • Video Length: 4.25 minutes
  • Author: The URL dr
  • Resources: Effective Segmentation Checklist
Course overview
In this micro course, you’ll learn what email segmentation is, three key benefits that come with segmentation, and four different types of segmentation criteria. You’ll also take away seven ideas for improving your segmentation strategy. 
Empty space, drag to resize
Course Learning Objectives
  • Define email segmentation
  • Identify the benefits of email segmentation
  • Examine how to segment your audience
Empty space, drag to resize
Certification included
Downloadable certificate upon completion.

Audience Segmentation Strategies

"How to Segment Your Audience" explores how to divide your email subscribers into subgroups based on specific criteria to enhance your email campaigns. By sending relevant emails to the right audience, you increase the likelihood of your emails being opened and avoid irritating your recipients.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
Test drive a course

Try one of our courses for Free!

Get a first hand look at how YourTrainingBase courses can teach you business and life skills
Boost your confidence, master the field, and increase your value in the marketplace
Write your awesome label here.

Skills you'll learn in this course

Digital Marketing

Email

Communication

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author