Email Marketing: How to Measure Email Marketing Effectiveness

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Email Marketing
  • Video Length: 4.25 minutes
  • Author: The URL dr
  • Resources: Resources to further your email marketing education.
Course overview
In this micro course, you’ll learn how to use key performance indicators (KPIs) to measure the success of your email marketing campaigns. Then, you’ll explore different types of KPIs and discover how to use them to analyze and improve email performance.
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Course Learning Objectives
  • Define KPI's related to email marketing
  • Examine why tracking KPI's in email marketing is important
  • Identify common KPI's in email marketing
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Certification included
Downloadable certificate upon completion.

Tracking Email Marketing KPIs

"How to Measure Email Marketing Effectiveness" teaches you how to use KPIs (key performance indicators) to track and analyze the success of your email campaigns. A KPI is a metric that measures performance against specific goals. Email marketers rely on various KPIs to assess their campaigns. This analysis helps them refine and improve future campaigns.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Email

Business Operations

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author