Email Marketing: How to Design an Effective Email Campaign

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Course features
  • Category: Marketing
  • Course Length: 11 minutes
  • Series: Email Marketing
  • Video Length: 4.25 minutes
  • Author: The URL dr
  • Resources: Email Design Checklist
Course overview
In this micro course, you will learn the basic steps to develop an effective email campaign strategy.
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Course Learning Objectives
  • Explore why strategy matters in email marketing campaigns
  • How to draft your email marketing strategy
  • Identify how to analyze your strategy
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Certification included
Downloadable certificate upon completion.

Designing Strategic Email Campaigns

"How to Design an Effective Email Campaign" explores why strategy is essential in email marketing. Email campaigns are powerful tools for communicating, building relationships, and understanding your audience. When developed thoughtfully, email marketing can keep customers engaged. However, poorly designed campaigns that don’t consider subscriber needs can drive people away.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Email

Communication

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author