Email Marketing: Email Marketing 101

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Course features
  • Category: Marketing
  • Course Length: 10 minutes
  • Series: Email Marketing
  • Video Length: 5 minutes
  • Author: The URL dr
  • Resources: Email Marketing Strategy Checklist
Course overview
In this micro course, you'll learn about email marketing, including what it is, the types of marketing emails to send to customers, and why you should incorporate email into your marketing plan.
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Course Learning Objectives
  • Define email marketing
  • Identify the benefits of email marketing
  • Explore the effectiveness of different types of emails
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Certification included
Downloadable certificate upon completion.

Email Marketing Basics

"Email Marketing 101" explores one of the most powerful digital marketing tools. Email marketing is not only cost-effective, but when executed well, it offers a proven return on investment (ROI). However, business email marketing differs significantly from sending a personal email through Gmail to a coworker.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Email

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author