Email Marketing: Crafting High-Performance Emails with A/B Split Testing

Write your awesome label here.
Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Email Marketing
  • Video Length: 3 minutes
  • Author: The URL dr
  • Resources: Checklist for Identifying Your Target Markets Preferences and Values
Course overview
In this micro course, you’ll learn why and how to use A/B testing to craft high-performance marketing emails.
Empty space, drag to resize
Course Learning Objectives
  • Define A/B testing
  • Identify why A/B testing is beneficial
  • Demonstrate how to use A/B testing
Empty space, drag to resize
Certification included
Downloadable certificate upon completion.

Boosting Email Campaign Performance

"Crafting High-Performance Emails with A/B Split Testing" teaches how to improve email campaign results by testing various elements of your emails. A/B testing allows your audience to determine which subject lines, intro lines, body copy, and links are most effective. By comparing two different versions of these elements, you can optimize the performance of your entire campaign.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
Test drive a course

Try one of our courses for Free!

Get a first hand look at how YourTrainingBase courses can teach you business and life skills
Boost your confidence, master the field, and increase your value in the marketplace
Write your awesome label here.

Skills you'll learn in this course

Digital Marketing

Email

Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author