Content Marketing: How to Develop Your Content Strategy

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Course features
  • Category: Marketing
  • Course Length: 14 minutes
  • Series: Content Marketing
  • Video Length: 5 minutes
  • Author: The URL dr
  • Resources: Developing Your Content Strategy Checklist
Course overview
In this micro course, you'll outline a step-by-step strategic process that will maximize your content’s impact and provide a roadmap for moving forward.
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Course Learning Objectives
  • Define content strategy
  • Explore why your organization needs a content strategy
  • Demonstrate how to create a content strategy
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Certification included
Downloadable certificate upon completion.

Crafting a Content Strategy

"How to Develop Your Content Strategy" teaches you what a content strategy is and explains why it is foundational to your company's success. Connecting with today’s elusive customers requires a rigorous, multi-platform approach. Even if you are already flooding your channels with quality content, you won’t see optimal results without a sound content strategy.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Marketing

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author