Content Marketing: How to Create Engaging Content

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Course features
  • Category: Marketing
  • Course Length: 14 minutes
  • Series: Content Marketing
  • Video Length: 6.25 minutes
  • Author: The URL dr
  • Resources: Creating Engaging Content Checklist
Course overview
In this micro course, you’ll learn what engaging content is and why it matters for your business. Then, you’ll learn to avoid boring content mistakes and follow several tips for creating content that stokes engagement and prompts meaningful customer relationships.
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Course Learning Objectives
  • Define what makes content engaging
  • Explore why engaging content matters
  • Identify six tips for creating engaging content
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Certification included
Downloadable certificate upon completion.

Engaging Content Creation

"How to Create Engaging Content" tackles the content creator's biggest challenge: writing content that truly engages your audience. This is a common issue for content creators, and failing to connect with your audience through your content can be costly.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Marketing

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author