Content Marketing: How to Create Content for the Marketing Funnel

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Course features
  • Category: Marketing
  • Course Length: 18 minutes
  • Series: Content Marketing
  • Video Length: 7.25 minutes
  • Author: The URL dr
  • Resources: Three Marketing Funnels Checklist
Course overview
In this micro course, you’ll learn how to use the marketing funnel to structure your content and why it's important. You’ll also get tips to help design content for the top, middle, and bottom of your funnel.
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Course Learning Objectives
  • Define a marketing funnel
  • Identify stages of your marketing funnel
  • Create content for every stage of your marketing funnel
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Certification included
Downloadable certificate upon completion.

Content for Marketing Funnel

"How to Create Content for the Marketing Funnel" explores how the right content moves target audience members through each stage of the marketing funnel. This process involves sparking awareness of your brand, generating interest in your solution, and ultimately converting leads into paying customers.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Marketing

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author