Content Marketing: Getting Started with Business Blogging

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Content Marketing
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Best Brand Content Traits Checklist
Course overview
In this micro course, you'll learn a business blog should be useful, reliable, relevant, and audience-centered, offering value to the audience first, while supporting the business’s goals.
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Course Learning Objectives
  • Examine how a blog can support your business goals
  • Explore how to build credibility with a blog
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Certification included
Downloadable certificate upon completion.

Business Blogging Basics

"Getting Started with Business Blogging" explores how a blog can support your business goals as an extension of your content marketing strategy. A business blog serves as a vital component of content marketing, distinguishing itself significantly from a personal blog, which often provides a direct source of revenue for the blogger.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Marketing

Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author