Brand Identity and Strategy: Essentials in Visual Brand Design

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Brand Identity and Strategy
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Essential Elements of Brand Design Checklist
Course overview
In this micro course, you’ll learn five essential elements of brand design and five keys to a strong visual identity. 
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Course Learning objectives
  • Explore the importance of visual brand design
  • Identify essential elements of visual brand design
  • Use the 5 keys to strong visual identity
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Certification included
Downloadable certificate upon completion.

Does my brand have a strong enough brand identity?

"Essentials in Visual Brand Design" explores why developing a strong visual brand design is critical to business success. In many cases, a brand's visual design comes to mind even before its products. You can think of visual brand design as the “face” of a brand. And the most successful brands leverage consistent, tangible elements to represent the brand—from logos to their physical spaces. The visual brand is a shorthand that tells audiences what to expect.
What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Management

Marketing

Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author